Colours research

These 3 colours are the regular colour scheme for Kerrang magazine. They don’t very often change as Kerrang is a well-known magazine and most people spot the magazine easily when it is on a shelf. The reason they have used these colours is because the black and white gives you the impression that it is a rock/metal magazine as most rock and metal artists wear dark clothes. The yellow is to make it stand out, they often use the yellow for the masthead and the cover lines as they often have a dark central image. This is so that text stands out from the background which makes it easier for the reader. They have also used the yellow because the black and yellow gives you the impression that is like a hazard sign which people may think is related to the rock/metal genre.

These 3 colours are the regular colours for NME magazine. They are used for the same purpose as the Kerrang magazine colour scheme, the black and white to signify that it is of a rock genre and the strong red to make it stand out. They have used a very strong red to give you the impression that it is kind of like blood
which people may think is related to the metal genre. NME usually mix the colours around for example, one week they will use the red for the masthead and the next week the will use black. But they keep the same colour scheme as it is a well-known magazine so it easily identified when it is in the shop.

These are the regular colours for the magazine “Q”. They are very similar to one of its rival magazines NME. They have used this colour scheme for the very same reason as NME, the black white and grey to make you think it’s a rock genre magazine, and the red to give it some colour and attract the reader but also fits in with genre of the magazine as it is a strong blood red which people may relate to rock.

 

In my magazine, i will attempt to use similar types of colours as these magazines as they seem to be very successful and relate to the genre of their magazine. I am planning to use my house style colours for my front cover and contents page but change the colour scheme for my double page spread as it gives it a bit more variation which appeals to my target audience.